The initiative to limit the viral content was started by WhatsApp in January 2019. Back then the company limited the number of times a forwarded messages can be shared to 5. WhatsApp also said that they noticed a decrease of 25 percent in message forwards globally. Their ultimate goal was to keep the conversations on the platform intimate and this initiative helped them to do just that.
WhatsApp also said that they are closely working with NGOs, governments around the globe, World Health Organization and more than 20 national health ministries to provide people accurate and authentic information. These organisations have requested information and advice from people via sending hundreds of millions of messages directly to them.
WhatsApp said that they realise that now more than ever people need authentic information. Therefore, their teams are working hard to make sure that customers get reliable information and communication at the same time.
Other Platforms Initiative
Other platforms are also busy in making sure that they can stop the misinformation about coronavirus from going viral. Facebook has started banning ads promoting coronavirus “Cure”. Whereas, Youtube has decided that it will reduce content related to conspiracy theories about 5G and coronavirus.